What’s On Your Mind?

The Globe & Mail’s ‘Canada Q&A’ app launched at the 2015 Canadian International Auto Show in Toronto.

The app was designed as one of the first interactive experiences for users, where people could ask questions live where they would be filtered by the Globe’s list of journalists and specialists. Topics ranged from economics to pop culture.

For the launch, we created a lounge where consumers could hang out, check out the app, and interact with Brand Ambassadors while attending the Auto Show. The framed portraits on the wall would have been famous Canadians' theoretical top-of-mind themes. We also included a live Twitter feed (behind chairs) that would showcase people's questions that were being asked during the Auto Show.